Be brief of the business

Be brief!



Centuries ago great speakers often spoke two hours and more. But today when sound bytes on television news are the norm and serious problems are solved in an hour in a TV drama, the public is more interested in speakers that get their message in a short time. In an address to a gathering of women in communication, "said Patricia Ward Brash:" Television has helped create an impatient society, where the public expects us to put our point quickly and easily. "


Today, large speakers characterized by their brevity. Billy Graham, in a recent campaign throughout the city Cincinnati, talked about 20 minutes each evening. Theodore Sorensen, in his book, Kennedy has given guidelines that President Kennedy prepared speech. No speech was more than 20-30 minutes. He wasted no words and wasted no time. "He rarely used words he sees as news or a whole word. As a communications professor and researcher at Purdue Josh Boyd wrote:" In physics, power is defined as work divided by time. In other words, more work and less time producing more energy. Similarly, the message of a powerful speaker when he [or] it could be a lot of good material in a short time. "

These are the rules to do so as soon as the essential basis of his next speech. First, keep the stories in two minutes. In preparing a story, keep asking the question: "What can I say this in less time with fewer words?" Script your story, and then try to condense. There is a saying in the use of humor: "The more the story better be funny. The connection to this rule for stories in general one can say: "Most of the story has more impact." To ensure that their stories stay less than two minutes, that information answered question: "Who?" "What?" "When?" Where? "And" why? "If no one answers to these questions, let him out. Also make sure you have a sense of direction in the story. Every part of the story should move toward the conclusion in the mind of the listener. The listener must feel like they go somewhere in the development of the story.

Second, if possible, to follow the adage, "Less is better than more." Never use three words when you can say both. Let the clichés, filler words and trivial words, like "knowledge", "OK" and "good". Leave phrases like "I'll be honest," or direct, or honest. Avoid "In other words ..." or "To put it another way ..". Short sentences, short sentences and words card. The words chosen must be a clear public. Make it a goal to make every word has an effect on his speech.


Thirdly, if the length of his speech to the practice. Never be surprised at the length of his speech. Do not tell an audience, I'm in a hurry, then go fast. "He should know because of their preparation and practice speech. To go further, if you know the time of his speech 20 minutes, one minute short stop, do not go overtime. The audience can see your relationship with your time and think more strongly you as a speaker for it. You should never be surprised how long it takes to make a speech

Fourth, learn to share the parts of speech time intervals. We will use a 20-minute speech as an example. The introduction should not exceed 2 ½ minutes. You can attract attention and easily preview the message in this time. Avoid opening any generalizations about the weather or the public. Let the public know in advance that every word you say into account. He spends most of his time in the body of the speech. This is where you make your points and give support or evidence for each point. The last two minutes should be the summary of his statements and actions. Some players have problems finals. Once you say that you are the party do. As a wise man said, "Do not waste time on the objective of speech."

One way to keep your little voice is to have some points in the body of the speech, not more than three. With a maximum of three points, have self-discipline to condense rather than amplify. By organizing his material, accept the fact that there is a growing field than can be covered, and that only includes material that relates to one of two or three points you plan to do. In attempting to cover four six points, almost always go overtime in his speech.

The key to success is speaking not just to have something valuable to say, but say it briefly. We must follow the axiom of talking, opening powerful, captivating, and a strong and memorable close, and put both as close as possible. "